The Short Story

May - Aug 2023

My friend Rima, about to become a mother, felt the pressure of societal expectations and the fear of losing herself in the chaos of becoming a mom — the sacrifices, the body changes, the endless demands. Realizing her struggle was shared by many, I created a responsive web app to lend women like her a hand. Here, new moms, moms-to-be and those feeling unsure find advice, support, and a laid-back atmosphere from mentor moms and health experts, all while lifting each other up.

Jump to the final product

Did you know new mothers face postpartum depression at a rate of approximately 14% ?

I was pretty shocked by this, so I decided to dig deeper. I did some desk research and then started an ethnographic study, chatting with lots of new moms. Turns out, many of them feel totally overwhelmed and isolated, navigating an overload of advice and emotions after giving birth. This got me thinking: there's a big barrier for women who want to be moms, and we need to talk about it more openly. That's why I came up with the idea of mamanurture—to shed some light on pregnancy and postpartum-related issues and offer support along the way

Details

Client

Role

Sole UX/UI Designer

Project Team

Sahar Bouslama

¿ Defining the Problem ?

Magically balancing work, family, and personal life
🔮

Picture-perfect family photos
👨👩👧👦

Perfect homes and perfectly styled children
🎀

Supermom syndrome with no mention of challenges
🦸

Parenting advice that is too good to be true
🤔🎭

#Blessed or #Grateful hashtags and a sense of constant joy and contentment
🎊✨

What we see on

#Social Media 🌹

How might we brid‍ge

the gap ?

Life isn't always rosy or bleak, and neither is motherhood.

By embracing relatable experiences, situations, and relationships, we can create a space where moms can connect with others who understand the real ups and downs of being a mom. This environment allows them to feel supported, less alone, and empowered to navigate the challenges of motherhood without the pressure of living up to unrealistic standards.

Sleepless nights and exhaustion
🪫

Messy homes and chaotic schedules
🙅

Feelings of guilt, inadequacy, or overwhelm
🤯

Imperfect relationships with partners or other family members
🤷

Struggles with breastfeeding or other aspects of infant care
🤱

Dealing with postpartum depression or anxiety
😔💔

*Raw Reality 🥀

of Motherhood

Affinity mapping & Interview Insights

It turns out moms don’t just need expert advice; they need a platform to exchange advice with other moms who have experienced similar situations. Moreover, mental recovery is as essential as physical recovery for new moms post-birth, and both should go hand in hand.

This is the gap in the market. 🔎📊

Through comprehensive competitive UX analyses, I've come to realize that while current apps focus extensively on physical changes, the equally significant mental changes post-birth go completely unseen and under served.

To the ♥️ of my 🎯audience.

Building

Personas.

Mapping

Journeys.

Visualizing

Flows.

Personas.

User Persona: First-time Mom

User Persona: Mentor Mom

Journeys.

Flows.

click on image to see all user flows

Translating
Needs
into
Screens.

From Hand-Sketches to
Mid-Fidelity Prototypes in Figma.

Easy access to Mentor Moms for guidance and support.

Easy Appointment Booking with healthcare specialists for medical & mental health consultations.

‍Accessible Information on popular and important topics in motherhood.

Putting
Protoypes
into
Usability Testing.

Moderated remote | 3 Wireflows | 6 Participants | 28- 35 YO | 45 - 60 min

Participants found "Button Reason of Treatment" confusing. They needed clearer guidance to understand its purpose. In response, I renamed it to "Book Appointment".

Participants raised concerns about the "Expert Moms" information, the feature's naming, and the ratings system for evaluating moms' expertise. To address these, I incorporated videos as "Mentor Moms" and introduced a new satisfaction-based rating system.